A lot of people wonder about this, and at first glance, it sounds reasonable. If a portion of my dues goes towards printing the magazine, why can’t I get that back if I choose not to receive the mag?
The answer is the economy of size. Or maybe it’s macro economics, or trickle down something, I don’t know, I nearly failed high school econ. Anyway, the biggest cost of printing the magazine is the setup. The savings in printing 20,000 copies versus 30,000 copies is so small it’s laughable.
The next question is, why can’t I get an online version for less money? Well, not only do we pay just about the same to print the magazine for everyone else, but it actually costs a good amount of money to make an e-version that’s in any way usable, cool or helpful. We could pretty easily put together a pdf or flash page-flippy-dippy thing, but to be honest, those tend toward lameness. We think the quality of photos and layouts merits a decent looking magazine, and we haven’t found a reasonably priced way to do that electronically. Yet.
What we really need at headquarters is YOUR OPINION. Not just yours, either – your friend’s and their friend’s and even those silly 4-way guys over in the corner you mock (but secretly want to be like – admit it). If 25,000 of you would prefer an electronic version to printed, well then, obviously we’d do our best to make that happen for you! Or, do you know of a fantastically brilliant way to make all this happen? Let us know – by e-mail, phone call or comment here.