Archive for November, 2011

Refocusing the U.S. Parachute Team Sponsorship Program

November 30, 2011

This past July, the USPA Board of Directors unanimously approved two motions with the goal of finding corporate sponsorship for the United States Parachute Team.

Initially, we had in mind the idea that current and former U.S. Team members and other highly qualified skydivers would perform at air shows on behalf of the U.S. Parachute Team Inc.—a 501(c)(3) non-profit organization—primarily to gain the attention of potential corporate sponsors. The team’s availability would have been announced at the upcoming ICAS (International Council of Air Shows) Convention. From the profits earned, the U.S. Parachute Team Inc. would have reimbursed USPA for the seed money and expense of supporting the team.

What we weren’t able to predict was the opposition of some of our members to the idea. Some saw that the USPA would be helping the U.S. Team compete with demo teams for air show business. While all along corporate sponsorship was the goal and air shows the means to get there, nevertheless, we heard the members’ concerns and acted.

After a conference call with the Competition and Executive Committees, we agreed to refocus the plan away from ICAS and take a more direct approach to corporate sponsorship that we think will alleviate members’ concerns and still benefit the U.S. Team. While the initial seed money remains available, it will be invested into producing a sponsorship proposal and attending the IEG (website HERE) convention in March. Here, the U.S. Parachute Team will be presented as the team that represents the United States in Olympic-caliber competitions. With this redirect, we intend to build an identity for the U.S. Team and present a case for its value to corporate sponsors. This proposal will be presented and discussed at the board meeting in February. We will welcome discussion from USPA members at that time, as well.

For those who keep track of the motions by the board and its committees, both the Competition and Executive Committees approved the following interim motion:

“Move to modify the ‘U.S. Parachute Team Sponsorship Development Program’ so that we will not be attending ICAS this year and that the money allocated to it will first be used toward generating corporate sponsorship for the U.S. Parachute Team.”

We value the feedback from each of our members and hope to continue receiving your support and concerns. Together we can continue following USPA’s purpose of promoting safe skydiving, ensuring skydiving’s rightful place on airports and in the airspace system and promoting competition and record-setting programs.

Jay Stokes
President, USPA Board of Directors


Follow

Get every new post delivered to your Inbox.